Consumer expectations around mobile shopping are high, with Google’s Mobile Planet report noting the top three barriers for mobile purchases:
This new generation of shoppers is increasingly abandoning the inconvenience of bricks and mortar stores - and mobile savvy businesses will reap the rewards. Going mobile allows you to be where your customers are as well as take payments along all stages of the customer journey. A user-friendly mobile site reduces the number of steps a customer needs to take to search and make a purchase, giving your business a highly competitive edge and driving growth.
Maximize sales, grow your business, and improve buyer engagement through superior and consistent shopping experiences across various buyers’ touch-points. Your customers can now have an end-to-end mobile-friendly experience from selection to payment with mobile optimized shopping cart solutions.
Cross-border online shopping will grow to $307 billion and 203 million consumers by 2018.
PayPal Spice Route Report
1Source: “The Massive Australian Mobile Explosion Explained”, Business Insider Australia; by Josh Lugerjul, 9, 2013.